Friday, July 16, 2010

Start your photography business right

Since the start of digital photography, many have aspired to be professional photographers. A lot have got into the business but only a handful became successful. I have here a list of things you might want to consider before opening your photo shop. I have found this list over the internet and I hope you profit from it. As always, it is best to do it right from the start.


Starting the business
  • Write out your business plan, including goals
  • Set aside capital to use for start up costs
  • Name your business
  • Set up your business with your local government
  • Create an LLC or corporation, if appropriate
  • Get licenses and permits
  • Choose a location for your business
  • Buy photo equipment
  • Buy studio equipment
Designing Your Marketing and Branding
  • Create your logo and branding
  • Create business cards and stationery
  • Design a brochure
  • Create a website
  • Create a blog
  • Create sample photographs and albums
Choosing Your Vendors
  • Camera supplies
  • Lighting supplies
  • Backgrounds and prop suppliers
  • Framing suppliers
  • Album companies
  • Packaging for final purchases
  • Printers for marketing materials
  • Web designer
  • Professional lab
  • Shipping companies
  • Accountant/bookkeeper
  • Small business mentor and coach
Creating Packages
  • Choose your field
  • Choose a professional lab to determine pricing for photographs
  • Design your packages
  • Choose your pricing
  • Design your sales tools
Setting Up Your Office
  • Buy computer equipment and software
  • Purchase desks, cabinets, shelves, and files
  • Establish a business bank account
  • Set up your accounting system
  • Purchase office supplies
  • Get Internet service 
  • Get An Education
  • Join a photography association
  • Take business classes
  • Hire a mentor
  • Read books
  • Stay on top of industry news
Finding Clients
  • Join associations, clubs and other networking groups
  • Advertise
  • Create a referral plan
  • Develop your website
  • Stay active online
  • Attend networking functions weekly
Build The Business
  • Hire virtual assistants
  • Hire production assistants
  • Hire employees
  • Hire an accountant
  • Pay taxes
  • Get insurance
  • Set up benefits